Comments on: My (Paid) Friend Says This Product Is Really Good: FFTB and Cherry-Picking http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/ The truth about Patrick Holford, media nutritionist Fri, 14 Oct 2011 15:11:39 +0000 hourly 1 http://wordpress.com/ By: Anton Emmanuel on why IgG testing for intolerances is not a useful diagnostic tool « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-18869 Fri, 17 Apr 2009 15:00:02 +0000 http://holfordwatch.wordpress.com/?p=426#comment-18869 [...] We would hope that Emmanuel will robustly raise these concerns with Food Intolerance Action (the special interest group set up by Allergy UK), in order to challenge their support of the Yorktest IgG tests which Emmanuel criticises so [...]

]]> By: People Successfully Convinced that Healthy Food Is Expensive So Resorting to Supplement Pills: Patrick Holford and Vitazyme « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-18730 Wed, 15 Apr 2009 07:15:39 +0000 http://holfordwatch.wordpress.com/?p=426#comment-18730 [...] lend their endorsement to products that have enough of a margin to allow for suitable commissions: Cherry Active Concentrate (and again as a supposed equivalent of 23 portions of fruit and vegetables if you were to interpret [...]

]]> By: Allergy UK Wants YorkTest IgG Food Intolerance Tests Available on NHS « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-18039 Tue, 31 Mar 2009 13:46:15 +0000 http://holfordwatch.wordpress.com/?p=426#comment-18039 [...] in them. Allergy UK has been asked not to recommend the YorkTest and even set up an off-shoot, Food Intolerance Awareness[a] in an attempt to seem to be complying with the House of Lords’ strong [...]

]]> By: Can you get 23 portions of fruit and veg in a single glass of juice: Patrick Holford Ponders, Briefly, Before Suggesting a Product « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-13943 Tue, 30 Dec 2008 21:48:16 +0000 http://holfordwatch.wordpress.com/?p=426#comment-13943 [...] endorses Cherry Active as an individual celebrity nutritionist, but, in a stroke of good fortune, Cherry Active is endorsed by Food for the Brain, the charity for which Holford is currently the [...]

]]> By: Food for the Brain, Russell Partnership and Universities That Should Know Better « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-13465 Thu, 27 Nov 2008 18:05:15 +0000 http://holfordwatch.wordpress.com/?p=426#comment-13465 [...] and is responsible for awarding accreditation from Food for the Brain. Now, the last time that we examined a Food for the Brain food audit, we were both underwhelmed by its quality and left with some [...]

]]> By: The Advertising Standards Authority May Be Closing Some Loopholes: About Time « Holford Watch: Patrick Holford, nutritionism and bad science http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-13390 Mon, 24 Nov 2008 16:55:14 +0000 http://holfordwatch.wordpress.com/?p=426#comment-13390 [...] around restrictions on a company’s website advertising, as we pointed out when we discussed Food for the Brain’s endorsement of Cherry Active products: endorsements that allow claims to be made for the product by FFTB, a 3rd party, and thus not [...]

]]> By: Bobchemist http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-11881 Sun, 14 Sep 2008 16:38:07 +0000 http://holfordwatch.wordpress.com/?p=426#comment-11881 I found some FFTB leaflets in one of the canteens at Imperial College London the other day. It seems ludicrous that such a well respected science institution is doing this but it’s not like the catering department is run by scientists. Made me laugh anyway.

]]> By: dvnutrix http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-9608 Tue, 06 May 2008 12:48:08 +0000 http://holfordwatch.wordpress.com/?p=426#comment-9608 Thank you – we shall look into this further as it is miserable if people spend a small fortune on these dried cherries etc. believing that the product:
i) will transform their health
ii) is low sugar or low GL – that would be especially unhelpful if a diabetic were to assume that they didn’t have to research a claim made by nutritionists.

]]> By: jdc325 http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-9605 Tue, 06 May 2008 12:12:36 +0000 http://holfordwatch.wordpress.com/?p=426#comment-9605 “Article 7 of Directive 2002/46/EC – is that the remit of Trading Standards or the MHRA?”
I think it would be Trading Standards. MHRA would be the contact for medicinal products and the ASA would be the contact for misleading claims that are not on the company’s own website. A ‘food’ such as Cherry Active should follow FSA guidelines and (I think) would be policed by Trading Standards.

MHRA, on the other hand, would presumably be the body that decides on potentially medicinal claims and I think the borderline section would decide on food/medicine-type products. Details here: Does My Product Need a Licence?

]]> By: dvnutrix http://holfordwatch.info/2008/05/02/my-paid-friend-says-this-product-is-really-good-fftb-and-cherry-picking/comment-page-1/#comment-9585 Sat, 03 May 2008 10:17:26 +0000 http://holfordwatch.wordpress.com/?p=426#comment-9585 Not that I’m piling on the misery but you may remember how lamentable the FFTB Child Survey 2007 was. Nonetheless, undaunted, because who checks this stuff (apart from us) FFTB is shilling that it is worth becoming one of their corporate sponsors because their surveys are strong media hooks plus, they have lobbying power:

Lobbying – FFB is a NGO and registered charity and is in a good position to help influence Government thinking on health and nutrition. Each year we present at key conferences and build relationships with key organisations and government departments to help bring ‘Food for the Brain’ up the agenda.

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