The Sun, Times and Independent have just published articles on Dore UK going into administration: it’s great to see this getting into the mainstream media. The Sun’s the Times’ articles are excellent - so we’ll look at those first. Then we’ll take a brief look at why the Independent’s article is so poor.
The Sun’s excellent article on the closure of Dore UK. The article reports that:
A CONTROVERSIAL treatment for dyslexia backed by rugby ace Kenny Logan has closed its doors.
The Dore Programme claims a 90 per cent success rate treating dyslexia, dyspraxia and ADHD…Others were less convinced…Professor Maggie Snowling, a literacy expert based at York University, described a trial which supposedly proved the effectiveness of the Dore Programme as flawed…She said: “There were no significant improvements on the key tasks of reading and writing…You would never have a drug marketed on the basis of such flimsy evidence.”
Shirley Cramer of the charity Dyslexia Action added: “The demise of the ‘miracle cure’ supports the importance of evidence-based practices for people with dyslexia and specific learning difficulties.”
This is an excellent, well-balanced piece of science reporting: it gives an accurate summary of the lack of good quality evidence that the Dore programme works, and - importantly - helps to let people know that Dore UK has gone into administration.
The article also asks that those affected by the closure should call Sun Health on 020 7782 4099. We would encourage readers who would like to share their stories to get in touch with the Sun: if this story is anything to go by, any follow-up should also be well-handled.
The Time’s strong piece on Dore UK’s move into administration focuses more on how the company (mal)functioned:
A company that promoted a “miracle cure” for dyslexia has gone into liquidation. Thousands of parents and staff may have been left out of pocket by the collapse of the company, which was taking advance payments until the day it closed…Parents desperate to help their children paid up to £2,000 for the treatments…Details of the programme were treated as commercial secrets, even in academic papers.
Several papers were published in academic journals claiming success for the programme, but without persuading independent experts of its value. One paper, published in Dyslexia, prompted the resignation of five members of the editorial board, and nine critical commentaries from academics.
Dore expanded through personal endorsements, and publicity in the media. Kenny Logan, a former Scottish rugby international, was a paid consultant. But complaints to the Independent Television Commission and to Ofcom about Dore’s methods were upheld. Ofcom found that Dore had been in breach of rules on evidence, assessment of medical claims and impressions of professional advice and support.
So - two good articles in today’s papers. Two points to the mainstream media.
But now we come to the Indendent’s effort. It’s late now, and I don’t even think it’s worth quoting from the Independent’s article on Dore. The article reports the facts about the closures of UK Dore centres - though it’s a bit out of date on this, as it doesn’t mention that Dore UK is now in administration. The article also details a bit of the theory behind Dore. What it completely, dismally fails to do - however - is to assess whether there is good quality evidence that Dore works. The article reports that “The Dore program is one of a number of unusual approaches to dyslexia” - which it is, but the point isn’t whether it is unusual or not, the point is whether it works.
Unfortunately, the Independent fails to make clear that Dore have not provided good evidence that their treatment works for those with specific learning difficulties. I wonder if a couple of years of standing on wobble boards and throwing beanbags would help them to do a better job next time?
9 responses so far ↓
DORE - Parents Speak Out To The Media « PodBlack Blog // May 29, 2008 at 2:59 am
[...] just out, thanks to Holford Watch - with a critical breakdown of the merits of the current articles in terms of the reporting. [...]
Dore - the media creak into action, Wynford issues a statement and the administrators post a notice *update* « gimpy’s blog // May 29, 2008 at 8:15 am
[...] Holfordwatch point out that The Sun, The Times and The Independent are now beginning to cover this story. While [...]
Media coverage of Dore closures « Translucent Science // May 29, 2008 at 8:43 pm
[...] Matters (a popular national Australian radio show). You can find discussion of this coverage on the HolfordWatch and Podblack [...]
apgaylard // May 30, 2008 at 2:11 pm
As the Leamington Spa Courier is both my local rag, as well as the journal of record for Dore’s research, I awaited it’s coverage of the debacle with bated breath. It’s in - a typically credulous exposition of the outrageous claims that have been the stock-in-trade of Dore.
jonhw // May 30, 2008 at 9:08 pm
Thanks apgaylard - it’s a crowded field, but I think the Courier wins the prize for worst post-closure Dore article so far…
Dore, bloggers and Bad Science « The use and abuse of research // June 10, 2008 at 12:48 am
[...] One of those bloggers, Holfordwatch, has a piece commenting on coverage of the Dore closure by the Sun, Times and Independent. Two of these are rated as good impartial reporting , one is not. Find out which ‘dismally fails’ “to assess whether there is good quality evidence that Dore works”, here. [...]
Richard Wood // September 27, 2008 at 2:22 pm
In relation to your reaction to the Independent coverage, you state “…The point is weather it works ….”
Well I myself undertook the Dore program a few years ago and all I can say is that it totally changed my life .
I have met and spoken to a great many other people who have had the same amazing result like me …So how can you say that the treatment is fake and that Dore is a conman when you have all these people like me who have been helped ?
Yes Dore is a capatalist asshole and the company was far from perfect. Yes there should have been better reserch .
What I cant understand is why the public, the media , and many organisations who are supposed to be there to help people who have ADHD/Dyslexia , are more interested in cynical bloggers and the failings of Dore as a buisness ,than the people who recived the treatment and had a total cure to ADHD/Dyslexia, people like me.
sarah // September 28, 2008 at 9:14 am
The people behind this website are so far behind im almost lost for words
jonhw // September 28, 2008 at 1:17 pm
Richard, glad that you feel able to do more now. However, because Dore’s research has been so bad, there is no good evidence that the improvements some people experience when they use the Dore programme are down to the programme itself: sometimes people become able to do things they couldn’t do before for all kinds of reasons.
As to whether the media are more interested in blogs like us than the stories of people who felt their symptoms improved while using Dore - I think you’ll find that there is *much* more media coverage of the latter than of the likes of HolfordWatch.
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