Comments on: Dore’s assets (but not its debts) are bought by Wynford Dore

By: John Peters

John Peters — Thu, 12 Nov 2009 20:21:40 +0000

I’m considering applying for a job at Arnold Lodge School of which Mr Dore is the Director. Any thoughts would be helpful

Thanks

By: jonhw

jonhw — Wed, 11 Mar 2009 19:27:37 +0000

Likewise, glad to hear that your son is doing so well now. However, without more research on Dore it’s not possible to be sure that this played a significant role in his achievements: clearly, dyslexic children do development in all kinds of impressive ways, entirely without exposure to Dore.

By: dvnutrix

dvnutrix — Wed, 11 Mar 2009 16:28:52 +0000

It is splendid that this worked so well for your son.

Nonetheless, the ‘scientific justification’ for the Dore Method is worthless and this is why “the establishment” was unable to acknowledge it. It’s not even as if Dore kept decent records that would have made an adequate series of case-studies.

By: William Peters

William Peters — Wed, 11 Mar 2009 16:01:02 +0000

As someone who’s son completed the Dore method in 2006 I can only praise Wynford Dore and the wonderful staff at the Cardiff Clinic to which James attended.

I was the best £2000 I have spent and turned a very shy dyslexic boy into a confident young man who achieved 8 GCSE’s last year and is studing As to go onto University.

Prior to this he was an underperforming child and we had tofund his extra tuition on top of the school fees

As a business man looking at he the Dore business model it was flawed in as much as the estblishment didnt acknowledge it however 1000′s of parents will vouch how this has changed lives for the better..

Bill- Peters Bristol

By: ex employee

ex employee — Fri, 12 Dec 2008 19:10:29 +0000

Dynutrix- you obviously know sweet [obscenity redacted] about how the Dore treatment worked and from one who does, the more you write, the bigger [obscenity redacted] you sound!!!

Admin edit: obscenities removed but we decided to let your comment through as your level of commentary speaks for itself.

By: dvnutrix

dvnutrix — Mon, 23 Jun 2008 15:01:35 +0000

You can structure it that way. There are degrees of franchise (using the term loosely):
*the Starbucks etc. where it would be likely to cause core changes
*independent consultant model – more like individual drain routers or Mind Map people
*more like the MLM model where it is only the individuals who are sanctioned.
I see that Dore is claiming that they are ready to train people and award an accredited qualification or words to that effect. So, it looks like there may be a DDAT Institute in the offing or they may be looking to persuade some desperate uni. to accredit the qualification. If so, it looks like they are moving towards the 2nd and 3rd options.

By: Brainduck

Brainduck — Mon, 23 Jun 2008 14:27:17 +0000

Oh, they do seem keen to carry on with the face-to-face assessments. In marketing terms it’s the main difference between them & a fair few similar programmes eg Learning Breakthrough, and the higher cost is not necessarily a deterrent to people who want to think they are doing ‘everything possible’ for their children.

I do think Wynford believes in the way it’s supposed to work too, though there’s a fair amount of cynical marketing going on somewhere. There’s also been such an overwhelming emphasis in the marketing on targeted treatments that the parents now all believe in that too. I really doubt it’d go to online-only.

dvnutrix – if it’s a franchise, there’d really only be sanctions against each franchisee for anything misleading? That’s depressing.

By: jonhw

jonhw — Sat, 21 Jun 2008 19:15:23 +0000

Yes – it will be interesting to see what business model is taken up. Another possibility is that – if they can provide an online ‘treatment’ of sort – Dore may find that, while there are costs up-front in setting up their website etc, the extra costs for each additional client are minimal…which could well impact on the approach they take.

By: dvnutrix

dvnutrix — Sat, 21 Jun 2008 14:38:06 +0000

I would hope that I am completely wrong about this but my thoughts so far.

MLM selling of supplements etc. works because individuals who are selling face-to-face can say pretty much what they want about their product – their utterances are not restricted by the ASA. Dore looks like it is adopting a similar model here although not necessarily with the recruitment part of the usual MLM set-up. Notionally, they might come under the local Trading Standards and new EU legislation – but:
i) there has to be a willingness to enforce the relevant legislation
ii) it will be the individual who is reprimanded, not the core company
iii) each and every other individual who operates under this self-employed scenario will be able to trade unimpeded, no matter what judgments are made in other areas that ajudicate against their own similar business practice.

It is what a number of the supplement companies did in the US in the earlier and mid C20 to protect themselves against advertising restrictions. It is a remarkably effective technique and gives them a legal shield.

The G&S is a hoot.

By: raygirvan

raygirvan — Sat, 21 Jun 2008 12:46:18 +0000

Gilbert & Sullivan's Limited Liability is as true now as it was over a century ago.